Dekalb: Bring Your Challenge – Interactive and Functional Interface
This project was developed for Dekalb, aiming to engage users through an interactive challenge experience. The interface allows participants to submit their agricultural challenges and receive personalized suggestions for Dekalb solutions.
Design Challenges and Solutions
The main challenge was to create an intuitive yet engaging interface for a diverse agricultural audience. The solution was a clean interface with simplified navigation and visual elements that clearly guide the user through the entire process. The use of icons and a color palette consistent with Dekalb's visual identity reinforces credibility and makes the experience user-friendly.
The main challenge was to create an intuitive yet engaging interface for a diverse agricultural audience. The solution was a clean interface with simplified navigation and visual elements that clearly guide the user through the entire process. The use of icons and a color palette consistent with Dekalb's visual identity reinforces credibility and makes the experience user-friendly.
Creative Process
Wireframes and Prototyping: We developed detailed wireframes to map the user journey and ensure efficient navigation.
Responsive Design: The interface was designed to be responsive, allowing for a seamless experience on mobile devices, crucial for the target audience, who can access the platform directly from the field.
Interactivity: Through micro-interactions and real-time feedback, we kept users engaged, encouraging them to submit their challenges and explore the suggested solutions.
Expected Results
Wireframes and Prototyping: We developed detailed wireframes to map the user journey and ensure efficient navigation.
Responsive Design: The interface was designed to be responsive, allowing for a seamless experience on mobile devices, crucial for the target audience, who can access the platform directly from the field.
Interactivity: Through micro-interactions and real-time feedback, we kept users engaged, encouraging them to submit their challenges and explore the suggested solutions.
Expected Results
The project aims not only to generate greater engagement with Dekalb's audience but also to position the company as an active partner in solving agricultural problems, driving valuable data collection for future campaigns.
