The “Dale! Milanesa” project was developed with the aim of creating a vibrant and striking visual identity for a food brand that exudes enthusiasm and flavor. The choice of colors, typography, and graphic elements was carefully thought out to reflect the brand’s energy and passion.
The visual identity of “Dale! Milanesa” is centered around a vibrant color palette, with red as the main color, symbolizing passion and intensity. The cursive and stylized typography of the logo conveys a sense of movement and dynamism, aligned with the brand’s proposal to be young and modern. During the development of the project, various design and typography options were explored. The final choice was based on legibility tests and visual impact. Here we share some sketches and variations that were considered before reaching the final result.
The final logo is a harmonious combination of elements that represent the essence of the brand. The application of the visual identity was tested on various materials, such as packaging, business cards, and promotional material, ensuring its versatility and consistency.
